THE WILDWOODS – The Greater Wildwoods Tourism Improvement and Development Authority (GWTIDA) received recognition for its advertising campaign for the region.
The GWTIDA won the New Jersey Tourism Excellence Award from the New Jersey Tourism Industry Association (NJTIA) in the Advertising category during the NJTIA Advocacy Breakfast on Thursday, May 9th.
The award was presented to John Siciliano, executive director of GWTIDA, and Ben Rose, director of marketing and public relations for GWTIDA.
The advertising campaign, Fall in Love with the Wildwoods was made to target Baby Boomers, ages 55-70, who are interested in beach trips, attractions, dining out, shopping and nightlife.
“The ‘Fall in Love with the Wildwoods’campaign highlighted how the Wildwoods are the ideal vacation destination, for any time of year,” Rose said. “After summer, the fall season is the second favorite time of year for vacationers visiting our resort island. The school year starts up again and the summer crowds start to thin; but the beautiful weather and outdoor fun continues with major events and festivals every weekend in the Wildwoods.”
According to a press release, due to the Fall in Love with the Wildwoods campaign, the GWTIDA reported an increase of 28% in Tourism Tax Revenue compared to 2017. That increase represents $169,159.34 and an overall increase in lodging and visitor spending activity of $8,457,967.