OCEAN CITY, N.J. – On Wednesday, June 5th, officials from the Ocean City Police Department and the John R. Elliott HERO Campaign unveiled a new way to promote designated driving.
A Crown Victoria cruiser will be the first vehicle anywhere to feature HERO Campaign signage aimed at preventing driving and driving. The vehicle will showcase the campaign’s signature message, “Be a HERO. Be a Designated Driver” and the HERO log.
“We thought this would be a great way to support the HERO Campaign and its life-saving message,” Ocean City Police Chief Jay Prettyman said. “It’s also a meaningful way to promote the longstanding relationship between the resort and the HERO Campaign as together we seek to keep America’s Greatest Family Resort a safe community for everyone.”
When not on patrol, the cruiser will be displayed at community events, on the Ocean City Boardwalk and at local schools to educate students and the public about the importance of responsibility and the dangers of drinking and driving.
The HERO wrap was donated by Jane French of Ocean City, a longtime volunteer and supporter of the HERO Campaign.
Similar HERO Campaign-themed police cruisers will be unveiled by Atlantic City and Evesham Township police departments in the coming weeks.
The HERO Campaign is a non-profit organization dedicated to impaired driving by promoting the use of safe and sober designated drivers in memory of Navy Ensign John R. Elliott, of Egg Harbor Township, who was killed in a collision with a drunk driver in July 2000.